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A story of water

WATER IS THE SOURCE OF LIFE. 

WATER IS AT THE ORIGIN OF LIFE, AND OF THE STORY OF REXALINE. 

THE ANSWER TO ANTI-AGEING IS WATER!

REXALINE is a story of WATER: water that makes skin as beautiful as that of a baby.

Our bodies contain 75% water when we are born, but from the age of 20 onwards skin starts to lose its reserves of water and is no longer able to reconstitute them fully: By the age of 50, it only contains 50% water.  

Rexaline retains water which retains youth, thanks to a unique complex, the HYALURONIC ACID DUO, the result of a discovery at the AG LABS laboratory, created by Alexandre Cukier, a visionary entrepreneur, and Gene Beilis, a scientist and qualified pharmacist.

WATER IS AT THE ORIGIN OF LIFE, AND OF THE STORY OF REXALINE. 

THE ANSWER TO ANTI-AGEING IS WATER!

REXALINE is a story of WATER: water that makes skin as beautiful as that of a baby.

Our bodies contain 75% water when we are born, but from the age of 20 onwards skin starts to lose its reserves of water and is no longer able to reconstitute them fully: By the age of 50, it only contains 50% water.  

Rexaline retains water which retains youth, thanks to a unique complex, the HYALURONIC ACID DUO, the result of a discovery at the AG LABS laboratory, created by Alexandre Cukier, a visionary entrepreneur, and Gene Beilis, a scientist and qualified pharmacist.

ENCOUNTERS, AN INNOVATION, A VISION

It was this analysis that led former elite athlete Alexandre CUKIER, faced with the problem of the dehydration of his skin, to create the AG Labs laboratory in association with Gene Beilis, (scientist and founder of the Beilis laboratory to which the beauty sector owes numerous successes).

In 2008, after several years of research on hydration mechanisms, they succeeded in developing an innovative technology: "anti-ageing skincare through hyper-hydration" thanks to a Hyaluronic Acid duo. This was the beginning of the exclusive Rexaline complex.

Another major player in the success of Rexaline is Maria Varciu, the brand's vice president, whose passion for cosmetics made her decide to make it her "baby". This shared love for the brand created by Alexandre Cukier also blossomed into a couple, when Maria became Madame Cukier.

 

 

AN EXCLUSIVE COMPLEX. AN EVOLVING TECHNOLOGY

OUR HYALURONIC ACID DUO IS PRESENT IN ALL OUR RANGES

All of our ranges benefit from the exclusive Rexaline complex, the hyaluronic acid duo, and are continually evolving in line with the latest innovations and scientific discoveries in relation to hydration. 

Since 2008, Rexaline has been a pioneering brand in anti-ageing skincare through hyper-hydration thanks to the hyaluronic acid duo and its exclusive complex. 

COMMITMENT (OF THE BRAND)

REXALINE, A RESPONSIBLE BRAND. FOR ITSELF, FOR YOU, FOR EVERYONE.

All our formulas are developed to create highly effective products that our consumers can trust. All of our products are dermatologically tested. They are regularly reviewed to meet new needs and comply with new European standards in force on the cosmetics sector.
Our laboratory has thus been awarded the ECOVADIS Gold Medal for its CSR audit (Social and Environmental Responsibility).
Rexaline respects the natural environment and none of our products are tested on animals. In 2014, Rexaline showed its commitment alongside the "Imagine for Margo" charity that collects funds to advance medical research into the treatment of childhood cancers.

POWER (OF THE RESULTS).

7.5 BILLION SKINS, WOMEN, MEN. THE SAME PROVEN EFFICACY

Because transparency is part of the DNA of the brand, Rexaline chose from the outset to demonstrate the efficacy of its products through clinical tests carried out by independent laboratories on the finished formulas.
Instrumental tests are carried out in laboratories directly on the skin of volunteers, using accurate measuring instruments (hydration, skin tone, imperfections…) after application of the products over a given period.
Self-evaluation tests are carried out on a representative group of volunteers under medical supervision and take into account their perception of the efficacy of the products over a given period.
All of our products comply with current European standards in the cosmetics sector.

CLARITY (OF THE RANGES AND PRODUCTS)

REXALINE AT EVERY STAGE OF YOUR LIFE.

Your face tells the story of your life. It reveals the nature of your skin, the laughter, the sorrow, the successes as well as the setbacks... Rexaline accompanies you through all these stages. No over-exagerated claims! The acceptance of the passing of time means "ageing well". Specifically formulated skincare for every age, for every skin type, for men and for women. Rexaline has chosen clarity and simplicity via short, easy to understand ranges, where everyone can find the answer to their skincare concerns. "LESS IS MORE!".

Rexaline's highlights

2008

Rexaline launched

It was in the AG LABS laboratory created by Alexandre Cukier in association with Dr Gene Beilis, an American scientist with a diploma in pharmacy, that a formulation was developed in 2008 based on an innovative technology: "anti-aging by over-hydration ”thanks to a duo of Hyaluronic Acid. This is the birth of the Rexaline complex.

2012

REFORMULATION "5X PLUS"

In 2012, the complex evolved with 5 times more fragmented Hyaluronic Acid (versus the original complex) allowing better penetration of the deep layers of the epidermis.

2014

Rexaline PREMIUM LINE KILLER

In 2014, informed of new cancer research on cell targeting, Dr. Gene Beilis will deepen the anti-aging approach of the Rexaline brand with a cosmetic replica of medical discovery: this is the birth of the Line Killer range based on the DWK Complex (Deep Wrinkle Killer) which attacks deep wrinkles in mature skin.

2016

REXALINE HYDRA 3D

A third generation will see the light of day in 2016 with the strengthening of the duo with two plant extracts with strong hydrating power, Red Algae and Desert Rose, for "3D" efficiency, on the 3 layers of the epidermis.

2017

REXALINE DERMA

Faced with the recurring skin problems of certain members of his family, Alexandre Cukier discovers that 2 out of 3 people have sensitive skin and that they do not find commercially available formulas effective enough to respond to it. This is the birth in 2017 of Rexaline DERMA, the brand's dermatological range, a global solution to relieve hyper-reactive skin while offering proven anti-aging results.

2008

2012

2014

2016

2017