How to apply a facial serum: we guide you step by step

Applying a facial serum may seem simple, but to get the most out of it, it's essential to know the right techniques. In this article, we guide you step by step for effective use of serum, in order to optimize its benefits for your skin.

1. Start by cleansing your skin

Before applying the serum, make sure your skin is clean and makeup free. Use a gentle cleanser to remove impurities and makeup residue.

2. Prepare your skin

If you use other skincare products, such as a toner or exfoliator, apply them before the serum. This will allow the serum to better penetrate the skin and optimize its benefits.

Pro tips: Crystal Bright gentle exfoliating lotion is ideal at this stage

3. Pour a small amount of serum onto your fingers

Place a few drops of serum on your fingertips. It is important not to use too much, as serums are often very concentrated in active ingredients.

Pro tips: discover our Line Killer Rich Serum and our Hydra Shock Serum

4. Distribute the serum over your face

Apply the serum by gently patting it onto your skin, starting at the forehead and moving down to the cheeks, nose and chin. Avoid the eye area, as facial serums can be too strong for this delicate area.

5. Massage gently

Once you have spread the serum over your face, use gentle, circular motions to massage the skin. This will help stimulate blood circulation and promote better absorption of the serum.

6. Let the serum penetrate

Allow the serum to absorb into your skin for a few minutes before applying other skincare products or your moisturizer. This will allow the serum's active ingredients to work effectively.

7. Finish with a moisturizer

Once the serum is well absorbed, apply your usual moisturizer to seal in hydration and protect your skin from external aggressions.

Pro tips: discover our Line Killer Rich Creme or our Crystal Bright Creme to complete your skincare routine

8. Use morning and evening

For optimal results, use your facial serum morning and evening as part of your skincare routine. This will help you maintain glowing, healthy skin over time.

By following these simple steps, you can apply your facial serum effectively and maximize its benefits for healthy, glowing skin.